Today everything is related to communication, both in everyday life, in the world of formal education as well as within the scope of business. Communication is the most important element that God gives to human beings, because with communication we become creatures of life not objects anymore, communication can turn the social life that becomes our hope to remain role as human being.
In addition to communication there are also important factors that we must do, that is business, well business, because with our business can produce symbiotic live together to meet the needs and desires of our lives as human beings. Communication is a process of delivering and receiving messages or information between two or more people in the hope of a positive influence or a certain expected effect. Communication is perception and aspiration. Business and communication as a social process, we will come to the conclusion that communication is business and vice versa, business is communication.
Progress in the field of information transformation is also very rapid, so information about certain circumstances can be delivered regardless of geographical distance. Progress in the field of communication (mass media) has influenced the patterns of business between people. From the brief description above we can imagine how important communication in life. But here I will describe the importance of the meaning of a communication to the business world of this modern era.
Understanding Business Communication
Broadly speaking, Business Communication can be defined as the exchange of ideas and information that have a specific purpose that is presented personally or impersonally through symbols or signals.
The Benefits of Effective Communication in the Business World
In general, there are three purposes of business communication namely; Give information (Informing) persuading and do collaborating with the audience. The following are some of the important benefits of effective communication in the business world.
1. Giving Information
The first goal in business communication is to provide information relating to the business world to other parties, for example a company leader wants to get the expected employee, then He advertises through mass media, put sites on the internet, in this case every media has advantages And the deficiencies are seen from its reach and its cost, for it must choose which media to choose. And it depends on the company’s policy by looking at the company’s internal capabilities. Another example for example a Department Store put a large discount writing on the product.
2. Giving persuasion
The second purpose of business communication is to give persuasion to others so that what is conveyed can be understood well and correctly, this is often done mainly related to the confirmation of customer order confirmation or negotiation with the customer, so that both parties benefit equally without any Who feel harmed.
The third goal in business communication is to collaborate, or business cooperation between someone with others, through the braid of business communication that one can easily do business cooperation, nowadays along with the rapid advancement of communication technology then one can use various telecommunications media such as telephone , Facsimile, cell phone, internet e-mail, teleconference. Communication technology is very important in the business cooperation.
Business communication is the process of exchanging messages or information to achieve the effectiveness and efficiency of work products within the structure and system of the organization. In business communication activities, the message should not only be informative but also must be persuasive, so that the other party is willing to accept an understanding or belief or perform an act or activity.
In this era of globalization, the challenges of a manager in the future will be relatively more difficult, because the business world faces a competitive environment that tends to be more turbulent. Managers need to equip themselves with Cross cultural skills, in the form of interaction skills with different cultures, management styles or business of other nations, as well as teamwork, both internally and in strategic alliances with business partners. Here the role of business communication becomes increasingly very important, namely the ability to read, interpret reports and information from the environment. Besides conveying ideas, both oral and written systematically.